InVision has always been known as a product for creativity, allowing users to build whatever they decided to, and whilst their audience was no longer solely creative, this was something that we still wanted to harness in the new direction.
This, paired with the repositioning of their product, led us to develop the thought that this was not a workspace, but a space for creativity of all kinds.; be it conversation, scribbles, reference and challenges. In short, this was a place for the ‘art of the possible’.
Pairing this thought, with their new key feature, the infinite canvas, we were able to create an identity that celebrated the contents within it, rather than the aesthetic of the product itself.
Taking the original ‘pixel’, and repositioning it as the ‘cell’, the heart of the entire design system, with infinite possibilities and dimensions expanding beyond it.